Founded in 1994, Shape Up America! is a 501(c)3 not-for-profit organization committed to raising awareness of obesity as a health issue and to providing responsible information on healthy weight management.
Brian Wansink, Ph.D.
- Stanford University, Ph.D.
Brian Wansink holds the John S. Dyson Chair of Marketing and of Nutritional Science in the Applied
Economics and Management Department at Cornell University, where he
is Director of the Cornell Food and Brand Lab. Previously, he was a
professor at Dartmouth College, the Vrije Universiteit (The
Netherlands), the Wharton School at the University of Pennsylvania,
the University of Illinois at Urbana-Champaign, INSEAD (France), and
he was a visiting scientist at the U.S. Army Research Labs in Natick,
MA.
He is a Fulbright Senior Specialist in food marketing and nutrition, and in addition to writing Mindless Eating, he is author of the books Marketing Nutrition, Asking Questions, and Consumer Panels. His award-winning academic research on food has been published in the world’s top marketing, medical, and nutrition journals. It has been presented, translated, reported, and featured in television documentaries on every continent but Antarctica.