Barbara J. Moore, Ph.D.

Dr. Moore is President and Chief Executive Officer of Shape Up America!, a national initiative to promote healthy weight and increased physical activity in America. Committed to providing achievable science-based messages, Shape Up America! was founded by C. Everett Koop, M.D. in 1994. Dr. Moore joined in June 1995 and serves as key liaison with the scientific, professional, and corporate communities. Dr. Moore earned an undergraduate degree from Skidmore College and a doctorate from Columbia University. She has several years of postdoctoral training at the University of California at Davis.

Barbara's parents, Mr. and Mrs. James W. Moore, with Dr. Koop at the launch of the Shape Up America! Cyberkitchen on May 15, 1997.
Dr. Moore was appointed a Henry Rutgers Fellow at Rutgers University, where she held a tenure track position in the Department of Nutritional Sciences. After leaving academia, Dr. Moore served as General Manager of Program Development and primary technical policy advisor for Weight Watchers International. Dr. Moore joined the Executive Office of the President in 1993 as Acting Assistant for Social and Behavioral Science in the Office of Science and Technology (OSTP). She was involved in the process of policy formation and budgetary support of fundamental scientific research. Prior to joining Shape Up America!, Dr. Moore worked at the National Institutes of Health (NIH), Division of Nutrition Research Coordination, where she was responsible for providing guidance on nutrition policy and dietary guidance materials promulgated by the federal government. In this position, Dr. Moore focused on the development of the 1994 Progress Report to the Assistant Secretary of Health on the nutrition objectives of Healthy People 2000.

She maintains active membership in the American Society for Nutritional Sciences (ASNS), American Society for Clinical Nutrition (ASCN), North American Association for the Study of Obesity (NAASO), Society for the Study of Ingestive Behavior (SSIB), and Sigma Xi.


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